The buzz among 70 excited marketing gurus was telling: the excitement for the Finance Indaba Africa 2016 is palpable. The exhibitors, partners and sponsors can't wait to greet the 5000 finance professionals at the two-day finance feast on 13 and 14 October 2016 at the Sandton Convention Centre.
On Wednesday 14 September 2016, CFO South Africa met with all the marketing specialists of the exhibitors of #findaba16, as the event is branded on Twitter. It was a great morning with some stunning insights in the success of the indaba to date - before is has even begun.
A big goal of the meeting with the marketing gurus was also to talk about the practical ins and outs and ways for partners and exhibitors to get the absolute most out of their participation in Africa's biggest annual event for finance professionals.
At the end of the presentation, the inimitable CFO SA MD Graham Fehrsen shared some tips & tricks:
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